Empathy is a quality today that we need more than ever. Throughout his life Jesus showed empathy and care for others on a level never seen before. From him we learn that Gods ways of service to others before obsession with self is the path he wants us to walk on and deep down we know it.
Part of the treasure in heaven that Jesus talks about is the feeling of purpose and satisfaction a person has when they know they are performing the will of God. Those who put themselves and money first often complain about life feeling empty and meaningless. Jesus pays those who serve him with meaning and spiritual abundance in their lives and hearts instead of money.
The world put's too much emphasis on what a person does in terms of monetary value and social status as opposed to who they are. If I was to ask you if you would be loved for who you are or what you do (eg. your occupation), I would guess that you would say who you are. Things are the wrong way around unless you follow Jesus.
The meaning of life in western secular society is to be successful. So many people are success mad and they are encouraged to reach for something and have so called 'worthwhile goals'. Money, fame, power, good looks, possessions are the indicators of success and the media and advertising companies exploit this. People are conditioned to believe that they can only feel happy or good about themselves if they have these things. This of course is not true.
Sometimes we can't see the relevance of Jesus Christ until we become dissatisfied with the world and realise that there must be more to life than working 9 to 5, buying and accumulating expensive 'things'and being attractive to members of the opposite sex.
Because of the value placed on individual materialistic success in our society, we are surrounded by people primarily interested in getting something from others. Their attitudes are characterised by selfishness and a lack of empathy for others.